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frequently asked questions

what is coaching?

Coaching helps clients to turn their possibilities into probabilities.

Because coaches view their clients as creative, resourceful, and whole, the coaching relationship is between equals. Coaches don’t have answers. They have questions.

Most coaching clients set and reach better goals.
Most coaching clients get “there” quicker – with less effort.
Most coaching clients do more than they would do alone.

how does your coaching work?

Most clients begin with an exploratory chat and/or sample coaching session - either in person or by phone depending upon mutual convenience.

Next is a 2-hour intake - in person or by phone. At the intake, we begin to craft our partnership – clarifying how you intend to experience your life…creating logistics…and getting more comfortable with each other.

The last step is our weekly 30 or 45 minute telephone sessions to maximize your positive, sustainable growth. Our mutual candor will elicit trust between us. You and I will only chat for these few minutes - the real “coaching” happens in the other 10,000 minutes of your week.


what does a coaching session typically look like?

Like a sports coach, I’ll encourage you to own what worked, and what didn’t. What might you do differently? Where do you sabotage yourself? In addition, we’ll look at who you are, and who you intend to become. This mixture of choosing what to do and who to be will vary from session to session. Both you and your intentions will evolve.

I rarely offer advice, and when I do, I’m never invested in whether you follow it. I might toss out an idea. You get to choose what you do with it.

Know that I’ll go anywhere in service of your agenda. Occasionally one of my questions will make you squirm – that’ll be our roadmap. Given the fact that change is here to stay (with or without coaching), why not have an ally whose main function is to be by your side as you navigate that change? But don’t forget, it’s your life. We’ll expect YOU to own it.

how much will coaching cost?

The fee for 2-hour intake is $500.
Monthly coaching fees are:
$500 for four 30 minute sessions, or
$750 for four 45 minute sessions.

Billing is invoiced monthly in advance. Payment is due on the 1st of each month. Clients may pay their bills automatically by credit card or by check.

Any client who is not satisfied with our coaching will be granted a 100% refund.

A limited number of partial scholarships are available – based upon need.

some questions for you:

How do you intend to experience the rest of your life?
What would it take for you to do what you love?
What’s that gnawing hunger about?
How could life be more effortless?
What might you do for fun today?

There are hundreds of other compelling questions. Coaching will explore many avenues to help you authentically own your life.

what might you expect from coaching?

Experience new, exciting ways of living

Own your power

Have more freedom & choice

Balance your life more effectively

Navigate daily demands with ease

Be happy

Have enriched relationships

Realize your dreams

Be more self-confident

See things more clearly

Grow – both professionally and personally

Live now

Create momentum

Thrive in change

Define boundaries

Stop tolerating stuff that drags you down

Be more authentic

Integrate your head with your gut

Step beyond the stories that kept you stuck

Create systems that support your success

Invite miracles

how does coaching differ from therapy?

One of my clients was stuck for years making the same mistake in business. With coaching he broke the pattern. “That’s what I love about coaching,” he said. "Your help got me to change. Some day maybe I’ll go to my therapist to figure out why I was so planted there. But for now, I’m just happy to have changed!"

Coaching is about making your intentions more probable. It focuses on the present and the future. What will it take to get there? Not an expert, a coach will be your colleague -partnering with you to help stay focused on what you really want..

Although there are many similarities, therapy usually relies upon the expertise of the therapist to diagnose, treat and cure emotional distress. Therapists often design treatment plans that look more at the past to uncover the whys.

If I sense that a coaching client might be better served by therapy, I will raise the issue …and, if needed, recommend a therapist.

Revisit my web site from time to time. I intend to continue this inquiry.

how do we get started?

Call me at 215-735-5050 or email roy@royfriedman.com to get more information. Set up a free 30 minute coaching session to get some sense of what it might be like. If it feels rights, we’ll schedule a 2-hour intake session where we will explore more of the coaching choices. Our intention is to design a relationship that best serves you – your style, your inclinations. Then we will schedule your weekly 30 or 45-minute telephone sessions. It’s as simple as that.

Occasionally the "fit" isn’t there. Perhaps coaching isn’t the right path for you. Perhaps a different coach would better fit your intentions. I know dozens of really accomplished coaches scattered around the world, and would be happy to refer you to one.

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